Ancestry - "You are your history"

Anomaly Berlin

Anomaly Berlin Berlin, Alemanha

9171

Titulo	You are your history
Titulo (língua original)	Du bist deine Geschichte
Agência	Anomaly Berlin
Campanha	You are your history
Anunciante	Ancestry DNA
Marca	Ancestry
Data da primeira Transmissão/Publicação	2019 / 9
Sector Empresarial	Outros
História	Ancestry, the global leader in family history and consumer genomics, harnesses the information found in family trees, historical records, and DNA to help people gain a new level of understanding about their lives. This brand campaign aims to show how generations of ancestors help make us who we are today.The dramatised, yet factually accurate film tells the story of a family’s journey through the generations as we traverse German history: it begins at the end of the 19th century with a family that moves from the Stettin countryside to Berlin and continues with their son witnessing WWI. His daughter’s Jewish husband is then deported during WWII before their daughter is born. She is then part of the economic boom and is later separated from her husband by the Berlin Wall. In 1989 the family is reunited. All these experiences are reflected in their present-day descendant.
Tipo de Mídia	Televisão
Comprimento	90 seconds
Director criativo	David Kauder
Director executivo criativo	Frank Hahn
Director criativo	Jordan Dunlop
Redator	Malu Figuereido
Redator	Omar Khairy
Director de arte	Yonca Yilmaz
Realizador	Michael Lawrence
Produtora	Anorak
Estrategista	Dan Ball
Estrategista	Anneliese Rapp
Estrategista	Joanna Hirst
Diretor dos Negócios	David Barton