Castle Lager - "Bread of the Nation"

Ogilvy South Africa

Ogilvy South Africa Bryanston, África do Sul

Prêmios

12463

Esse anúncio faz parte da Coleção ACT Responsible

Marca: Castle Lager
País: África do Sul

Anunciante: Castle Lager

Titulo	Bread of the Nation
Agência	Ogilvy South Africa
Campanha	Bread of the Nation
Anunciante	Castle Lager
Marca	Castle Lager
Posted	Mai 2023
Sector Empresarial	Bebidas alcoólicas
História	Introducing “Bread of the Nation,” a delicious bread baked using flour milled from high-quality spent grain—leftover after Castle Lager’s brewing process—that will help nourish South Africans in need. The bread is high in energy, fiber, and protein and will be distributed throughout South Africa in the communities most in need. The aim is to feed 90,000 people within the first three months, with a commitment from South African Breweries to continue for the next three years.
Tipo de Mídia	Viral
Comprimento	198 seconds
Vice President Marketing, SAB	Vaughan Croeser
Brand Director	Wendy Bedforth
Brand Manager	Thomas Lawrence
Creative Chairman	Pete Case
Director executivo criativo	Camilla Clerke
Director criativo	Mike Martin
Director criativo	Sibs Zihle
Director de arte	Jacques von Antonio du Plessis
Senior Copywriter	Dylan Rohleder
Senior Copywriter	Neil White
Animation lead	Neill Pretorious
Produtor da agência	Sarah Rayner
Agency Strategist	Zoe Willems
Agency Strategist	Lwando Sopotela
Managing Diretor	Vicki Buys
Managing Partner	Richard Brodrick
Director de contas	Candice Kleyn
Global CCO	Liz Taylor
Produtora	Little Big Films
Produtor executivo	Roland Sweet
COO	Neil Zaayman
Managing Diretor	Rebecca Smeda
Realizador	Julian Evans
Director de fotografia	Kyle Trytsman
Produtor	Elmaree Bohm
Produtor de linha	Lauren May
1st AD	Luke Veysie
Camera Operator/1st AC	Schalk Hanekom
Drone Operator	Heyn Andrag
Drone Company	Big Bird RC
Production Assistant JHB	Prince Nhleko
Food Stylist	Jax Burgess
Bread Specialist	Karl Tessendorf
Props Stylist CPT	Nicky Van Eck
Props Stylist JHB	Sam Dell
Props Assistant JHB	Carmen Life
Sound Recordist CPT	Bertrand Roets
Sound Recordist JHB	Sicelo Radebe
Chaperone	Eddie Radeba
Post production Facility	Little Big Films
Editor	Julian Evans
Sound Design	Little Big Films
Sound Design	Pressure Cooker Studios
Final Mix	Pressure Cooker Studios
Grade	Kyle Trytsman