Grupo Estratégico PAE - "The island of the day after (Short version)"

Ogilvy

Ogilvy Tegucigalpa, Honduras

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Marca: Grupo Estratégico PAE
País: Honduras

Anunciante: Grupo Estratégico PAE

Titulo	The island of the day after (Short version)
Agência	Ogilvy
Campanha	Morning After Island
Anunciante	Grupo Estratégico PAE
Marca	Grupo Estratégico PAE
Posted	Junho 2022
Sector Empresarial	Instituições, organizações não governamentais
História	In furtherance of women’s rights in Honduras, Grupo Estratégico PAE, working with Ogilvy Honduras, has launched a multinational campaign seeking to overturn the 2009 decree banning the sale, and distribution—and severe penalties for using—emergency contraception pills. Since the ban, more than 350,000 underage Honduran girls have given birth. This led to the creation of “Morning After Island", a campaign built off the striking imagery of multiple Honduran women who are forced to journey out to international waters and stand on a small wooden platform to take a medication that, anywhere else on the continent, she could buy and use legally.
Tipo de Mídia	Case Study
Comprimento	67 seconds
Equipa criativa	Wanda Cálix
Equipa criativa	Andrés Villalobos
Equipa criativa	Cesar Chinchilla
Communication & Strategy	Edgardo Melgar
Communication & Strategy	Alan Cruz
Chief Creative Officer	Liz Taylor
Chief Creative Officer	Jessica Apellaniz
Global Director of Creative Excellence	Harley Saftler
Regional Director of Creative Excellence	Adriana Weinberg
Chief Executive Officer (CEO)	Eduardo Ching
Chief Executive Officer (CEO)	Andrés Villalobos
Creative Director	Cesar Chinchilla
Head of Strategic Planning	Alan Cruz
Head of Communications	Edgardo Melgar
Redator	Angel Barahona
Video Editor	Donaldo Argueta
Public Relations Director	Jimena Andino
Director de contas	Ericka Coello
Creative Director	Sebastian Bullorini
Creative Director	Wanda Cálix
Produtora	14 al Centro Latam