Boeing - "Rejection Letters"

FCB Chicago

FCB Chicago Chicago, Estados Unidos

12399

Titulo	Rejection Letters
Agência	FCB Chicago
Campanha	Rejection Letters
Anunciante	The Boeing Co.
Marca	Boeing
Posted	Mai 2018
Sector Empresarial	Transportes aéreos, de estrada, marítimos, ferroviários e de cruzeiro
História	In 1919, two women sent letters to U.S. colleges asking if any female engineering students had ever been enrolled. The answers they received are as egregious as they are telling. Today, almost 100 years after the letters were written, only 13% of engineers in the U.S. are women. When the letters were rediscovered shortly before International Women in Engineering Day, Boeing decided to make a statement. When read through the voices of real women engineers at Boeing, the words written 100 years ago ring with a poignancy that proves how far we’ve come, and how far we still have to go.
Tipo de Mídia	Viral
Comprimento	124 seconds
Chief Creative Officer	Liz Taylor
Director executivo criativo	Ecole Weinstein
Director criativo	Eugene Varnado
Director criativo	Nick Howard
Director criativo	Nick Stoner
Director de arte	Sarah Hollis
Redator	Chloe Lebamoff
Produtor da agência	Stacy Miller
Group Management Director	Scot Havrilla
Account Management Director	Kristi Rabska
Planeador estratégico	Adam Bowen
Realizador	Samira Shahabuddin