Sony PlayStation - "The Until Dawn Index"

TBWA\España

TBWA\España Madrid, Espanha

Prêmios

11614

Marca: Sony PlayStation
País: Espanha

Anunciante: Sony Corporation of America

Titulo	The Until Dawn Index
Agência	TBWA\España
Campanha	The Until Dawn Index
Anunciante	Sony Corporation of America
Marca	Sony PlayStation
Data da primeira Transmissão/Publicação	2015 / 9
Sector Empresarial	Consolas de videojogos
História	PlayStation and TBWA together with engineers and scientists developed the first machine able to measure fear ever. Tracking their heart and respiratory rate, blood pressure, body heat balance, eye movement and pupil dilation the fear index of every participant was calculated in a one to five scale. We invited media, gamers and digital influencers to try it. In real time, they received a video showing their own Until Dawn Index scores along with all their measured data so that they shared them on their social networks. Furthermore, Spanish main media picked up the story about the Until Dawn Index, resulting in an unprecedented coverage for a videogame launch. How much fear can you handle? Until Dawn Index. The new fear scale.
Tipo de Mídia	Case Study
Comprimento	133 seconds
Director executivo criativo	Juan Sánchez
Director executivo criativo	Guillermo Ginés
Director criativo	Luis Munne
Director criativo	Fran Lopez
Director de arte	Fran Lopez
Director de arte	Beatriz Botet
Director de arte	Eduardo Ustarroz
Redator	Luis Munne
Redator	Elena Gonzalez
Produtor executivo	Mariluz Chamizo
Producer	Elisa González
Pós produção	Eduardo Ustarroz
Pós produção	Borja Garrido
Pós produção	Irune Angulo
Account Manager	Nicole Möller
Account Manager	Ignacio Hortal
Account Manager	Marina Romillo
Planeador estratégico	Jesús Fuertes
Planeador estratégico	Andrés González
Print Producer	Nuria Mazario
Print Producer	Felipe García
Digital Producer	Rebeca Garrobo
Produtora	Espada y Santacruz
Realizador	Juan Espada
Realizador	Miguel Santacruz