X Games - "X Games Digital Launch Campaign"

Publicis Sapient

Publicis Sapient Boston, Estados Unidos

12096

Marca: X Games
País: Estados Unidos

Anunciante: ESPN, Inc.

Titulo	X Games Digital Launch Campaign
Agência	Publicis Sapient
Campanha	X Games Digital Launch Campaign
Anunciante	ESPN, Inc.
Marca	X Games
Posted	Junho 2013
Sector Empresarial	Equipamentos desportivos, eventos desportivos
História	For years, the X Games digital footprint was defined by one-way journalism that was more electronic newspaper than interactive experience. So we re-launched their digital ecosystem with a campaign—expressed through web, tablet and mobile channels—based around features that give fans the ability to affect the X Games itself. Newsworthy features like The HypeMeter and Trick Track leverage social participation, gaming, and deeper levels of information to connect fans at the event and at home like never before. And in doing so, they elevate an experience-led campaign that actually transforms the way fans interact with sports and each other.
Tipo de Mídia	Case Study
Comprimento	121 seconds
Worldwide Chief Creative Officer	Gaston Legorburu
VP Global Brand Strategy	Darren McColl
Director executivo criativo	Juan Morales
Creative Director	James Allen
Director criativo	Andrew Goldstein
Director assistente criativo	Alex Martinez
Director assistente criativo	Valter Klug
Senior Art Director	Hugo Broche
Senior Designer	Francis Ferrazza
Senior Art Director	Mauricio Carrasco
Director de arte	Andres Betancur
Information Architect L1	Monica Cleves
Associate Creative Director Experience Design	Cass Crockatt
Senior Manager Technology	Shridhar Sundaram
Sr. Manager Interactive Program Management	Flavio Sonis
Director General Management	Charlie Tornabene
Senior Associate Marketing Strategy & Analysis	Manuel Moreno
Creative Director, UX	Eddie Gomez
Director assistente criativo	Lance Garcia