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James Allen
James Allen
Realizador at Shelter
San Francisco, Estados Unidos
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TituloScratch Boards
Agência
Campanha Scratch Boards
Anunciante Activision
Marca Tony Hawk’s Pro Skater 1 and 2
Data da primeira Transmissão/Publicação 2022 / 3
Sector Empresarial Consolas de videojogos
Filosofia Tony Hawk’s Pro Skater Launches “Scratch Boards.” Limited-Edition Promotional Decks With Special Prizes Hidden Beneath The Paint. Activision, Tony Hawk and DAVID Madrid team up to create these special decks that reward skaters only after they scratch them, similar to a scratch card.

The more you skate, the more you scratch your skateboard. That’s the whole idea behind Activision’s latest campaign. In collaboration with Birdhouse, the video game publisher is launching a promotion where skaters just need to slide the boards to find the codes beneath the paint and redeem different Tony Hawk’s Pro Skater 1+2 prizes.

Tipo de Mídia Integrated Media/360 Activation
Comprimento
Global Chief Creative Officer
Global Chief Operating Officer (COO)
Director executivo criativo
Director executivo criativo
Redator
Director de arte
Director de arte
Director de arte
Illustrator
Illustrator
Illustrator
Global PR Director
Chefe de produção
Chefe de produção
Produtor
Produtor
Editor
Head of Account Management
Supervisor de conta
Board Production
Creative Lead
Lead Producer
Content
Fabrication Lead
Designer
Account Support
Produtora
Realizador
DP
Production Coordinator
Gaffer
Key Grip
Swing
VTR/Stream
HMU
Location Manager
PA
Still Image Production
Fotógrafo
Produtor executivo
Produtor

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