Amazon Prime Video - "The Laundry Screen"

Le Pub

Le Pub Milan , Itália

Prêmios

4471

Marca: Amazon Prime Video
País: Itália

Anunciante: Amazon

Titulo	The Laundry Screen
Agência	Le Pub
Campanha	The Laundry Screen
Anunciante	Amazon
Marca	Amazon Prime Video
Data da primeira Transmissão/Publicação	2023 / 4
Sector Empresarial	Programas e canais de televisão e rádio
Filosofia	Prime Video, an exclusive broadcaster of UEFA Champions League football in Italy, celebrated the magic of the competition with an exciting initiative, a special live broadcast of one of the season’s biggest knockout fixtures with the Neapolitan fans. 'The Laundry Screening', created by Publicis Italy / Le Pub for Prime Video, surprised the city by bringing the fixture between SSC Napoli and Eintracht Frankfurt right to the heart of Naples, in the Spanish Neighbourhood, offering a unique immersive experience to the Azzurri fans in attendance. A special projection on white sheets and 'between the hanging clothes' was constructed in this iconic and historic neighbourhood, which is one of the city's main attractions animated by alleys, small taverns and elements that best reflect the soul of Naples and the Neapolitans. 90 minutes of pure enthusiasm, passion, and celebration, shared by the city and its fans: a unique event that captures the attention of all football fans. Indeed, the match was a memorable one for Napoli who reached the UEFA Champions League quarter-finals for the first time in their history. Prime Video began broadcasting exclusive UEFA Champions League football in Italy and Germany during the 2021/22 season and, alongside the UK from next year, will continue to broadcast the competition through to the 2026/27 season. This is alongside a wide selection of live sport on Prime Video globally, including Premier League football in the UK, Ligue 1 football and Roland Garros tennis in France, Thursday Night Football in the United States, New Zealand Cricket in India and more.
Tipo de Mídia	Branded Content
Comprimento	156 seconds
Global CEO/CCO	Bruno Bertelli
Chief Creative Officer	Cristiana Boccassini
Chief Creative Officer	Mihnea Gheorghiu
Director criativo	Luca Boncompagni
Director criativo	Diego Tardani
Director criativo	Alessandro Padalino
Senior Art Director	Giulia Trimarchi
Senior Copywriter	Gian-Marco Panichelli
Head of Client Service	Giada Salerno
Group Account Director	Luigi Palma
Head of TV	Francesca Zazzera
Produtor da agência	Erica Lora Lamia
Head of Strategy	Bela Ziemann
Estrategista	Martina Rinciari
Realizador	Tommaso Bianchi
Director de fotografia	Matteo Terzaghi
Production Coordinator	Gianluca Stabile
Editor	Tommaso Bianchi
Colorist	Angelo Francavilla
Música	Sizzer
Music Supervision	Richard Aardenburg
Music Producer	Marco Cucco
Music Creative Director	Michiel Marsman
Projection Event Production Company	2NIGHT
Event General Manager	Simone Tomaello
Event Expert Manager	Michele De Cello
Event producer	Marco Gandolfi
Event Professional	Eleonora Malorgio
Event Professional	Sara Ragogna
Director de publicidade	Helen Cowley
Client Senior Creative Director	Michele Picci
Director de publicidade	James Thexton
Director de publicidade	Himesh Dusara
Director de publicidade	Harry Hesp
Director de publicidade	Roberto Avesani
Director de publicidade	Arnold Bennett
Director de publicidade	Giulia Madron