| Titulo | The Dilemma |
| Agência | Publicis Italy |
| Campanha | The Dilemna |
| Anunciante | Heineken |
| Marca | Heineken |
| Data da primeira Transmissão/Publicação | 2016 / 3 |
| Sector Empresarial | Cervejas, sidras |
| História | Heineken wanted to encourage guys to watch football with pals. So it played a prank on Simone, an A.S. Roma fan who had a tradition of watching the big match with his mates – until Heineken offered him a VIP ticket to Roma vs. Real Madrid. He decided to drop his buddies for once. But they got their revenge when their disappointed phone call was broadcast live across the entire stadium during the match. The spectators began pressuring Simone to remain loyal to his friends. Relief came when he found they were actually at the stadium – in a VIP viewing room. |
| Tipo de Mídia | Ambient |
| Comprimento | |
| Director executivo criativo | Bruno Bertelli |
| Director executivo criativo | Cristiana Boccassini |
| Planeador estratégico | Bela Ziemann |
| Director assistente criativo | Aureliano Fontana |
| Director assistente criativo | Bruno Vohwinkel |
| Produtor executivo | Silvia Cattaneo |
| Account Manager | Lorenza Montorfano |
| Director executivo criativo | Marco Venturelli |
| Director executivo criativo | Luca Cinquepalmi |
| Director assistente criativo | Polina Zabrodskaya |
| Account Manager | Giada Salerno |
| Planeador estratégico | James Moore |
| Account Manager | Maria Elena Gaglianese |
| Director de arte | Laura Aondio |
| Redator | Francesca Vitello |
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