| Titulo | Smile More |
| Agência | BBDO Canada |
| Campanha | Word Play - Pepsi |
| Anunciante | PepsiCo Inc. |
| Marca | Pepsi |
| Posted | Julho 2009 |
| Sector Empresarial | Bebidas carbonadas |
| Legenda | joyitforward.ca |
| História | Pepsi is encouraging Canadians to spread their joy across the country in its newest Canadian marketing campaign. Prominently featured on billboards, transit shelter ads (TSAs), in-store, on television, and on-line, the ads are fueled with the spirit of optimism incorporating the brands new identity. The English campaign launches across the country on June 15. A specialized French campaign launched in Quebec on June 12 to celebrate Pepsis unique history and heritage with the brand. |
| Problema | The Joy It Forward English Canada campaign uses television and billboard ads that are synonymous in their look to emanate and radiate the feeling of joy. The ads use light and bright colours that intrinsically make people feel more optimistic, which then becomes infectious. Bold words and phrases in the ads use the new Pepsi smile logo in place of letters. Smile More, Jump for Joy and Lets Go are just some of the phrases that appear in the outdoor ads, encouraging consumers to spread the joy. High-impact media placements will spread the joy by making cities a little bit brighter. |
| Tipo de Mídia | Cartaz |
| Mercado | Canadá |
| Director criativo | Ian MacKellar |
| Redator | Craig McIntosh |
| Director de arte | Jaimes Zentil |
| Produtor da agência | Christie Gawenda |
| Produtora | Ricochet |
| Produtora | SGL Studio - Built Productions |
| Planeador estratégico | Ed Caffyn |
| Account Manager | Tim Welsh |
| Account Manager | Sheng Sinn |
| Account Manager | Katie Lynn |
| Account Manager | Jill Patterson |
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