Royal Life Saving - "Water. It's only safe while you're watching. Keep Watch."

303 MullenLowe

303 MullenLowe Sydney, Austrália

5860

Esse anúncio faz parte da Coleção ACT Responsible

Marca: Royal Life Saving
País: Austrália

Anunciante: Royal Life Saving Association

Titulo	Water. It's only safe while you're watching. Keep Watch.
Agência	303 MullenLowe
Campanha	Water. It's only safe while you're watching. Keep Watch.
Anunciante	Royal Life Saving Association
Marca	Royal Life Saving
Data da primeira Transmissão/Publicação	2017 / 11
Sector Empresarial	Instituições, organizações não governamentais
Filosofia	Royal Life Saving is today launching a campaign via 303MullenLowe Sydney. Filmed in a suburban backyard, viewers see two parents keeping half an eye on their son while they tend to other activities. The moment they turn away, the water shows its dark side; the moment they turn back, the water is instantly safe again. Every year, fatal and non-fatal drowning incidents occur across Australia. Between 1 July 2002 and 30 June 2017, 461 children aged 0-4 years drowned in Australia. Of these, half occurred in home swimming pools. In 100% of child drowning cases in home swimming pools, active adult supervision had either lapsed or was entirely absent.
Tipo de Mídia	Televisão e Cinema
Comprimento	45 seconds
Produtora	Good Oil
Chief Executive Officer (CEO)	Justin Scarr
TV Producer	Ana Pinheiro
Planner	Sarah May
Managing Partner	Tony Dunseath
Head of TV	Sean Ascroft
Production	Sean Ascroft
Director executivo criativo	Richard Morgan
Redator	Misa McConnell
Redator	Sean Vrabel
Client Services Director	Tony Dunseath
Diretor dos Negócios	Felix Curry
Sound Production	Nylon
Post Production House	The Editors
Producer	Chana McLallen
Executive Producer	Sam Long
Director de fotografia	Danny Ruhlmann
Director	Curtis Hill