| Titulo | Boy |
| Agência | McCann Mumbai |
| Campanha | Boy |
| Anunciante | Heal Foundation |
| Marca | Heal Foundation |
| Posted | Março 2006 |
| Sector Empresarial | Acções caridade, fundações, voluntariado |
| História | Two years ago, Gujarat, a state in western India was convulsed with the most horrific communal violence that left hundreds of Hindus and Muslims dead. The objective of the ad is to make people aware that hatred is counter-productive and has serious long-term consequences. The film features a candid camera conversation with a Muslim boy who saw his parents burnt alive in the riots. |
| Tipo de Mídia | Televisão |
| Comprimento | |
| Mercado | Índia |
| Director criativo | Prasoon Joshi |
| Director de arte | Prasoon Joshi |
| Director de arte | Naren Multani |
| Produtor | Rakesh Sharma |
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