| Titulo | Shagun Ka Lifafa |
| Agência | McCann Mumbai |
| Campanha | SHAGUN KA LIFAFA |
| Anunciante | Ujjivan Small Finance Bank |
| Marca | Ujjivan Small Finance Bank |
| Posted | Junho 2022 |
| Sector Empresarial | Serviços bancários, investimentos, corretores de bolsa |
| História | The initiative aims to give financial independance to women in Tier-II and III Indian cities through a redesigned version of 'Shagun Ka Lifafa' - the traditional gifting envelope presented at weddings. The envelopes were redesigned to become joint bank account opening forms, urging women to be actively involved in financial decisions. |
| Tipo de Mídia | Case Study |
| Comprimento | |
| Chief Creative Director | Prasoon Joshi |
| Cinematografia | Amol Jadhav |
| Redator | Ashish Chakravarty |
| Redator | Karthik R |
| Redator | Prasoon Joshi |
| Redator | Vineet Mahajan |
| Redator | Sambit Mohanty |
| Director criativo | Karthik R |
| Director criativo | Suresh PV |
| Director criativo | Vikash Kumar Ravi |
| Director executivo criativo | Rathish Subramaniam |
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