| Titulo | Pet Adoption - Cat |
| Brief | Background: Mumbai, a crowded city with not just people but many strays. Strays that get neglected and over period of time get seen as nuisance, but not by all. World For All through Adoptathon wants to inspire co-existence between stray animals and the people of Mumbai. Adoptathon simply helps in finding loving homes and creating compassion for strays.Idea: In the fast paced city people always complain about not having time or space to do more. Taking this insight forward we decided to use negative space in our communication to simply illustrate the point. While the play of negative positive illustrated that there is always room, the message urged people of attend Adoptathon.Results: The event saw 150% more footfalls than the previously held event. Apart from students, many families with kids came to spend time with animals and 42 homeless animals got adopted in a single day. The campaign then organically spread across social media, pet-adoption websites, photography blogs and news sites. Ever since, calls and enquiries have been pouring in and more strays are finding a new loving home. |
| Agência | McCann Mumbai |
| Campanha | There's always room for more adopt |
| Anunciante | World For All |
| Marca | World For All |
| Posted | Abril 2017 |
| Sector Empresarial | Proteção, direitos dos animais e adopção |
| História | In the fast paced city people always complain about not having time or space to do more. Taking this insight forward we decided to use negative space in our communication to simply illustrate the point. While the play of negative positive illustrated that there is always room, the message urged people of attend Adoptathon. |
| Tipo de Mídia | Imprensa e publicações |
| Fotógrafo | Amol Jadhav |
| Director de arte | Pranav Bhide |
| Retocador digital | Pranav Bhide |
| Director criativo | Sharmad Khambekar |
| Redator | Sharmad Khambekar |
| Chief Creative Officer | Prasoon Joshi |
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