14 Hands Winery - "Dare"

Team One

Team One Los Angeles, Estados Unidos

16417

Marca: 14 Hands Winery
País: Estados Unidos

Anunciante: 14 Hands Winery

Titulo	Dare
Agência	Team One
Campanha	Find your Wild
Anunciante	14 Hands Winery
Marca	14 Hands Winery
Data da primeira Transmissão/Publicação	2021 / 5
Sector Empresarial	Bebidas alcoólicas
História	Unbound by rules or convention - this is the ethos behind 14 Hands Winery, Washington state’s second largest winery. A brand inspired by the untamed spirit of the wild horses that once freely roamed eastern Washington. The winery reflected on those very roots to inspire its biggest marketing effort ever: a complete relaunch of its iconic brand with a new strategic direction and fresh campaign, executed with the help of agency of record, Team One. “Find Your Wild” is the new brand platform that speaks to the 14 Hands brand spirit, the unconventional approach to winemaking, and the target consumers who are spontaneous participants in life. “Find Your Wild” celebrates how we all have a bold side. Something that exists in parallel to our “buttoned-up side” that reminds us to play and what it means to be truly alive. This idea comes to life in this new campaign that introduces 14 Hands’ full brand refresh, the bold new look and feel of both the bottles and cans, and stands out amongst a clutter of cliche wine advertising.
Tipo de Mídia	Viral
Comprimento	30 seconds
Director criativo	Jesse Blatz
Director criativo	Matt Lanzdorf
Associate Director of Content	Leah Bohl
Associate Producer	Robert Holeman
Chief Creative Officer	Chris Graves
Director executivo criativo	Jason Stinsmuehlen
Chief Executive Officer (CEO)	Julie Michael
Director de contas	Emily Krueger
Management Supervisor	Katie Czerwonka
Supervisor de conta	Elliott Klein
Diretor de Estratégia	Nicole Cestaro
Director de media	Rinku Mahbubani
Associate Director of Business Affairs	Janet Anderson
Project Manager	Kaitlyn Ha
Project Manager	Henry White
Director of Content	Sam Walsh
Produtora	MJZ
Realizador	Steve Ayson
Produtor de linha	Sarah Cook
Produtor executivo	Emma Wilcockson
DP	Marty Williams
Empresa de produção	Union Editorial LA / Beast LA
Editor	Tim Thornton Allan
Assistant Editor	Chris Walker
President	Michael Raimondi
Managing Partner	Michael Raimondi
Produtor executivo	Joe Ross
Finishing Company	Hunter Advertising
Flame Artist	Carolyn Woods
Flame Artist	Evan Guidera
Gráficos	Mannix Rickenbacher
Produtor executivo	Logan Aries
Telecine	Co 3
Colorist	Tom Poole
Música	SOUTH
Compositor	Rusty Logsdon
Compositor	Jon Darling
Director criativo	Dan Pritikin
Director criativo	Matt Drenik
Sound Designer	Robin Holden
EP	Ann Haugen
Producer	Ignacio Zas
Estúdio de gravação	Margarita Mix Santa Monica
Sound Mixer	Nathan Dubin