| Titulo | Factory Tour |
| Agência | Fallon |
| Campanha | Fabia Launch - Skoda |
| Anunciante | Volkswagen |
| Marca | Skoda |
| Posted | Outubro 2000 |
| Produto | Fabia UK Launch |
| Sector Empresarial | Automóveis |
| Legenda | It's A Skoda, Honest. |
| Filosofia | The repositioning that accompanied the launch of the Fabia in March 2000 challenged that prejudice head-on and reduced marque rejection from 60% to 42%. UK sales have since grown by 64% dramatically outstripping other markets, with the same model mix; £15 million of marketing spend is estimated to have returned £37 million of profits. |
| Problema | Skoda jokes were so entrenched in British culture that, despite the brands acquisition by VW in 1991, radical product improvements had continued to fall on deaf ears. |
| Tipo de Mídia | Televisão |
| Comprimento | |
| Mercado | Reino Unido |
| Director criativo | Richard Flintham |
| Director de arte | Richard Flintham |
| Director criativo | Andy McLeod |
| Redator | Andy McLeod |
| Produtor da agência | Kirsty Burns |
| Produtora | Harry Nash |
| Realizador | Fredrik Bond |
| Fotógrafo | Karl Oskarrsson |
| Realizador | Lenard Dorfman |
| Director de publicidade | Chris Hawken |
| Managing Diretor | Laurence Green |
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