Wellington Zoo - "Wellington Zoo Close Encounters"

Saatchi & Saatchi New Zealand

Saatchi & Saatchi New Zealand Parnell, Nova Zelândia

Prêmios

8179

Marca: Wellington Zoo
País: Nova Zelândia

Anunciante: Wellington Zoo

Titulo	Wellington Zoo Close Encounters
Agência	Saatchi & Saatchi New Zealand
Campanha	Wellington Zoo Close Encounters
Anunciante	Wellington Zoo
Marca	Wellington Zoo
Posted	Abril 2008
Produto	Close Encounters
Sector Empresarial	Parques de atracções, jardins zoológicos
Resultado	By simply pointing their mobile phones at blotchy black-and-white newspaper ads, consumers could bring to life colorful 3-D animals during a campaign by Wellington Zoo in New Zealand. Wellington Zoo set out to bring consumers face to face with animals and spur interest in species endangerment. They deployed a new technology from Human Interface Technology Laboratory in New Zealand produce what they call augmented reality: special effects that seemingly pop animals off the page by using ordinary cameras in mobile phones. The results for the campaign were less than tame: it produced a 30% increase in visitors through the front gates of the zoo. In the newspaper ads, consumers were given instructions to download a bit of free software to enable their phones to transform their visual experience. Once loaded, the mobile phone camera was able to create a hybrid multi-dimensional viewing experience that blended a zoo animal with the current scene.
Tipo de Mídia	Case Study
Comprimento	110 seconds
Interactive Creative Director	Brian Merrifield
Director executivo criativo	Mike O'Sullivan
Director de arte	Tim Huse
Director de arte	Debs Gerrard
Redator	Hywel James
Redator	Dave Mygind
Interactive Producer	Farah Iqbal
Director de contas	Elaine Bicknell
Account Manager	Hadleigh Churchill
In-Situ Photographer	Mat Baker
Animação	HIT Labs