| Titulo | The Omo Tag |
| Agência | TBWA\RAAD |
| Campanha | The Omo Tag |
| Anunciante | Unilever |
| Marca | Omo |
| Data da primeira Transmissão/Publicação | 2019 / 1 |
| Sector Empresarial | Produtos de limpeza, sabões, detergentes |
| História | The OMO Tag is like those you’ll find on all new clothes, but made entirely out of OMO detergent and 100% water-soluble. To reassert the brand's cause of advocating for an active lifestyle, the agency partnered with Lebanon’s biggest sports’ shop and placed the tags on the types of clothes that get the most dirty. Consumers simply had to remove the tag and put it inside their washing machines. It produced enough detergent to wash up to three garments, enabling users to witness OMO’s stain-removing power through an immersive experience. |
| Tipo de Mídia | Case Study |
| Comprimento | |
| Chief Creative Officer | Walid Kanaan |
| Director executivo criativo | Manuel Bordé |
| Director executivo criativo | Fouad Abdel Malak |
| Director de arte | Oswaldo Sa |
| Director assistente criativo | Oswaldo Sa |
| Director de arte | Pedro Velasquez |
| Redator | Leonardo Konjedic |
| Redator | Tarik Frank |
| Motion Graphics Designer | Lucas Pimenta |
| Director de contas | Diana Georges |
| Communications Director | Romy Abdelnour |
| Head Of Planning | Remie Abdo |
| Planeador estratégico | Heela Daudzai |
| Production support | Christopher Ghorayeb |
| Chefe de produção | Rouba Asmar |
| Managing Diretor | Sagar Mirchandani |
| Project Manager | Mickdad Bhojani |
| Chemical composition analyst | Fatima Durrain |
| Print Technical Specialist | Ankit Bhatia |
| Production Unit Director | Saad Khan |
| Technical Lead | Marwan Elhussein |
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