Walid Kanaan
Chief Creative Officer at TBWA\RAAD
Dubai, Emirados Árabes Unidos
TituloWe Are Unbreakable
Agência
Campanha We Are Unbreakable
Anunciante MTV
Marca MTV Channel
Data da primeira Transmissão/Publicação 2021 / 8
Sector Empresarial Programas e canais de televisão e rádio
História A year after the August 4th explosion in Beirut – one of the biggest non-nuclear blasts in history - there are still no answers about who was responsible. Families have been left to endure an endless purgatory of mourning and rebuilding, as they try to piece some sense back into their lives without any sense of accountability. #WeAreUnbreakable is a joint initiative between regional creative agency TBWA\RAAD and Lebanon’s leading television channel MTV, in collaboration with Swiss artist Simon Berger. Simon (who created the famous portrait of Kamala Harris upon her election as US Vice President) spent ten days in Lebanon creating portraits of the victims using the force of his hammer onto sheets of glass recycled from the explosion. During his stay, he visited the explosion site, as well as several of the victims’ family members to pay his condolences and find out more about the stories that hid behind the faces he was bringing to life. The portraits he created will “take a stand” on one of the country’s most renowned television shows, ‘Sar el Waaet,’ hosted by journalist Marcel Ghanem, during a special episode aired live from the site of the explosion on August 4th, in memory of the victims.  The portraits will then be exhibited at Beit Beirut, also known as the “Yellow House” - a historic landmark that celebrates the history of Beirut, to be part of the museum’s permanent collection, as a constant reminder of the demand for justice. 
Tipo de Mídia Televisão
Comprimento
General Manager
Chief Creative Officer
Artist

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