| Titulo | The Clocks Project (Board) |
| Agência | BETC Paris |
| Campanha | The Clocks Project - Solidarité Sida |
| Anunciante | Solidarité Sida |
| Marca | Solidarité Sida Afrique |
| Data da primeira Transmissão/Publicação | 2009 / 4 |
| Produto | AIDS Africa Solidarity Fund |
| Sector Empresarial | Associações de informação e de luta contra doenças |
| Legenda | Every minute counts. www.solidarite-sida.org |
| Legenda (língua original) | Chaque minute compte. www.solidarite-sida.org |
| História | On 30 April 2009, an innovative outdoor campaign was launched in a special preview at Pathé Quai d'Ivry. This unique piece will then be exhibited at the "Solidays" festival, to be held on 26, 27 and 28 June at Longchamp Hippodrome. The work will consequently be presented at every event organised to collect funds for the fight against AIDS. At a set time, twice a day, the hands of these clock mechanisms come together and align to form a sentence, delivering the following message: "Every 12 hours in Africa, over 2000 people die from AIDS because they have no access to care". |
| Filosofia | We created an outdoor installation of 2m x 2m, in association with the artist Nadine Grenier, composed of 321 clock mechanisms, that is 963 clock hands (all telling different times). The bottom of the installation carries the call to action explaining where people can get more information about the foundation and donate online. |
| Problema | In Africa, more than 1 600 000 million people die from AIDS each year because they don't have access to treatment. The association Solidarité Sida (AIDS Solidarity) wants to alert Europeans to the necessity of acting quickly against this situation. |
| Tipo de Mídia | Case Study |
| Mercado | França |
| Artist | Nadine Grenier |
| Outdoor | JC Decaux |
| Electrics | Labo Prod |
| Director de publicidade | Barbara Alfandari |
| Director de publicidade | Emmanuel Dollfus |
| Director de publicidade | Cécile Jaraudias |
| Director criativo | Stéphane Xiberras |
| Director de arte | Benjamin Le Breton |
| Redator | Arnaud Assouline |
| Account Manager | Raphaël de Andreis |
| Account Manager | Xavier Royaux |
| Account Manager | Philippe Brandt |
| Account Manager | Elodie Andurand |
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