Michele Mariani
Director executivo criativo at Armando Testa S.p.A.
Milano, Itália
TituloWe are what we live - Woman
Agência
Campanha We are what we live - Woman
Anunciante Lavazza
Marca Lavazza
PostedNovembro 2016
Sector Empresarial Café, chá, bebidas achocolatadas, bebidas de pequeno-almoço
História Lavazza, in partnership with Slow Food, was the main sponsor at “Terra Madre Salone del Gusto 2016” in Turin, the most important international event dedicated to food.
The central theme of the event had a profound meaning: loving the Earth, by taking care of it, cultivating it, working it and defending it. Starting from this thinking we decided to celebrate the Lavazza coffee workers in relationship with their environment. People and their land are the same thing. So, in a certain sense, they are what they live. This was the main poster of the whole campaign.
Tipo de Mídia Exterior
Director executivo criativo
Director criativo
Fotógrafo
Produtora
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