Titulo | We are what we live - Woman |
Agência | Armando Testa Group |
Campanha | We are what we live - Woman |
Anunciante | Lavazza |
Marca | Lavazza |
Posted | Novembro 2016 |
Sector Empresarial | Café, chá, bebidas achocolatadas, bebidas de pequeno-almoço |
História | Lavazza, in partnership with Slow Food, was the main sponsor at “Terra Madre Salone del Gusto 2016” in Turin, the most important international event dedicated to food. The central theme of the event had a profound meaning: loving the Earth, by taking care of it, cultivating it, working it and defending it. Starting from this thinking we decided to celebrate the Lavazza coffee workers in relationship with their environment. People and their land are the same thing. So, in a certain sense, they are what they live. This was the main poster of the whole campaign. |
Tipo de Mídia | Exterior |
Director executivo criativo | Michele Mariani |
Director criativo | Andrea Lantelme |
Fotógrafo | Denis Rouvre |
Produtora | THE BOX FILMS |
Pós produção | Julien Paris |