| Titulo | Saturn Relay Minisite |
| Agência | Goodby Silverstein & Partners |
| Campanha | Saturn Relay Minisite |
| Anunciante | Saturn Corp. |
| Marca | Saturn |
| Posted | Mai 2005 |
| Sector Empresarial | Automotor |
| História | The Saturn Relay site was created as a launch site for Saturn's new family utility van. Since the target was families, the site offered interactive experiences that a family might find familiar. As the user explored the scenarios (and the vehicle), they were offered information about the RELAY, a chance to sign up to win one, and finally were able to download things such as an illustrated children's book to read on the road and plans for a playhouse. |
| Tipo de Mídia | Interatividade |
| Mercado | Estados Unidos |
| Mais Informações | www.goodbysilverstein.com/awards/relay_minisite/index2.html |
| Produtor | Kenan Gregory |
| Director de arte | Will McGinness |
| Redator | Aaron Griffiths |
| Director criativo | Keith Anderson |
| Produtora | North Kingdom |
| Executivo de contas | Daisy Uffelman |
More Work
SEE ALLPringles NPC - Steve the commuter
- MARCA:
- Pringles
- AGÊNCIA:
- Grey London
The Pringles NPC
- MARCA:
- Pringles
- AGÊNCIA:
- Grey London
Pringles NPC - Vending Machine
- MARCA:
- Pringles
- AGÊNCIA:
- Grey London
Pringles NPC - My Love
- MARCA:
- Pringles
- AGÊNCIA:
- Grey London
Pringles NPC - Jill In First Class
- MARCA:
- Pringles
- AGÊNCIA:
- Grey London
Pringles NPC (Launch Film)
- MARCA:
- Pringles
- AGÊNCIA:
- Grey London