Titulo | Haircut |
Agência | DigitasLBi |
Campanha | Whirlpool Every Day, Care 2.0 |
Anunciante | Whirlpool |
Marca | Whirlpool |
Data da primeira Transmissão/Publicação | 2022 / 10 |
Sector Empresarial | Utensílios domésticos, decoração e jardinagem |
Filosofia | For over 100 years, Whirlpool has built home appliances specifically designed to help families care. Whirlpool is in the process of launching their new brand campaign, Whirlpool Every Day, Care 2.0, in partnership with Connected Marketing agency, Digitas in a fresh and energetic tone that celebrates focusing on the other kinds of care besides cooking, cleaning, and washing. As Whirlpool continues to forge relationships with consumers by focusing on their products’ human benefits, Digitas partnered with the brand to ideate and create a campaign highlighting how Whirlpool helps consumers care less about the small stuff and focus on what matters – the people they love. Using the dynamic vision of filmmakers, Kinopravda and a music track from Mos Def, the campaign consists of 30s, 15s, and 06s spots that highlight three main appliances – Whirlpool’s Smart Range Oven, Fan Fresh Washer and the Two in One Washer. The campaign will live across premium video, OLV, and social placements to establish a new interpretation of ‘Every day, care’ and reach its mass target. The campaign also marks the brand’s first foray into TikTok with creative work designed specifically for the platform. The colorful, animated visuals bring new energy to the social and digital spaces. |
Tipo de Mídia | Integrated Media/360 Activation |
Comprimento | |
Trilha sonora | "Quiet Dog (Bite Hard)" by Mos Def |
Chief Creative Officer | Atit Shah |
Director executivo criativo | Tim Mattimore |
SVP Group Creative Director | Chris Jansma |
Director assistente criativo | Rachel Reno |
Director assistente criativo | Samantha Bordignon |
Director assistente criativo | Brittany Druker |
Director assistente criativo | Jordan Smith |
Director assistente criativo | Milan Williams |
Produtor executivo da agência | Rob Tripas |
Produtor executivo da agência | Jeff Drooger |
Account Management / Project Management | Chris Loeffler |
Account Management / Project Management | Jimmy Van Meter |
Account Management / Project Management | Bridget Herrera |
Account Management / Project Management | Kohar Shrikian |
Account Management / Project Management | Casey Van Duyne |
Strategy Team | Steph Kelly |
Strategy Team | Katlin Bole |
Strategy Team | Erin Appenzoller |
Strategy Team | Danny Weiss |
Strategy Team | Annie Lambesis |
Produtora | Imposter |
Realizador | Kinopravda |
Director de fotografia | Katelin Arizmendi |
Produtor executivo | Avtar Khalsa |
Produtor de linha | Petra Ahmann |
Empresa de produção | Nomad Editorial |
Editor | Conor O’Neil |
Produtor | Oden Roberts |
Sound Design and Mix | Another Country |