Titulo | Stronger Together |
Agência | BBDO Minneapolis |
Campanha | Stronger Together |
Anunciante | 3M |
Marca | Post-it |
Data da primeira Transmissão/Publicação | 2020 / 6 |
Sector Empresarial | Papelaria e material de escritório (estacionário) |
Filosofia | As corporate sponsors of the 2020 Twin Cities Pride Festival, 3M tapped BBDO Minneapolis early in the year to create an activation for Post-it® Brand. But then plans shifted. Then shifted again. First for COVID-19. Then for George Floyd. So, we put out a message of unity to be shared with our community. Using 7,500 Post-it® Super Sticky Notes, we created a simple rainbow mural on a black Post-it® Super Sticky Note background reading “STRONGER TOGETHER.” The mural was placed on a wall outside of famed music venue First Avenue; first made famous by Purple Rain, and now home to a newly minted star in honor of George Floyd. |
Tipo de Mídia | Exterior |
Comprimento | |
Director executivo criativo | Tim Mattimore |
Director criativo | Nathalia Resende |
Designer | Ian McAllister |
Redator | Joanna Stubbins |
Creative technologist | Justin Mueller |
Planeador | Jessica Teigen |
Executivo de contas | Nora Kubiaczyk |
Produtora | STREET FACTORY MEDIA |
Realizador | Mike Jones |
Produtor executivo | Greta Omann |
Empresa de produção | Drive Thru |
Editor | Braden Doucette |
Finishing | Drive Thru |
Colorização | Braden Doucette |
Marketing Director | Heather Green |
Associate Brand Manager | Morris Goodwin |
Associate Brand Manager | Michelle Seywerd |