Tim Mattimore
Creative Director at Commonwealth//McCann, Detroit
Detroit, Estados Unidos
TituloStronger Together
Agência
Campanha Stronger Together
Anunciante 3M
Marca Post-it
Data da primeira Transmissão/Publicação 2020 / 6
Sector Empresarial Papelaria e material de escritório (estacionário)
Filosofia As corporate sponsors of the 2020 Twin Cities Pride Festival, 3M tapped BBDO Minneapolis early in the year to create an activation for Post-it® Brand. But then plans shifted. Then shifted again. First for COVID-19. Then for George Floyd.

So, we put out a message of unity to be shared with our community. Using 7,500 Post-it® Super Sticky Notes, we created a simple rainbow mural on a black Post-it® Super Sticky Note background reading “STRONGER TOGETHER.” The mural was placed on a wall outside of famed music venue First Avenue; first made famous by Purple Rain, and now home to a newly minted star in honor of George Floyd.
Tipo de Mídia Exterior
Comprimento
Director executivo criativo
Director criativo
Designer
Redator
Creative technologist
Planeador
Executivo de contas
Produtora
Realizador
Produtor executivo
Empresa de produção Drive Thru
Editor
Finishing
Colorização
Marketing Director
Associate Brand Manager
Associate Brand Manager

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