Titulo | Bette RDX_TSX |
Agência | RPA |
Campanha | Season of Reason 2011 |
Anunciante | Acura |
Marca | Acura |
Data da primeira Transmissão/Publicação | 2011 / 11 |
Produto | RDX & TSX |
Sector Empresarial | Automóveis |
Legenda | At a time when it’s easy to go overboard, Acura invites you to be smarter and over-save during the Season of Reason sales event. |
História | Acura’s “Season of Reason” campaign returns for the third year featuring superstars Bette Midler and Gordon Ramsay. Developed by Acura’s agency of record, rp&, a division of RPA, the sales event campaign emphasizes the value of Acura for affluent but recession-fatigued shoppers. The spots, shot by The Perlorian Brothers, open with a holidaymaker making the well-intentioned announcement that they had hired celebrity talent to make for an extra-special holiday. In the spot starring actress Bette Midler, a local caroler brings her on to make his singing troupe the best on the block only to have the ostentatiously dressed Midler commandeer the group and deliver an outlandish performance. |
Tipo de Mídia | Televisão |
Telecine | MPC LA |
Produção musical | Elias Arts |
Produtora | Furlined |
Colorização | Mark Gethin |
Efeitos especiais | Matthew Lydecker |
Pós-produção | Airship Post |
Compositor | Christopher Kemp |
Director de fotografia | Curtis Clark |
Director de fotografia | Bryan Newman |
Realizador | Perlorian Brothers |
Produtor de linha | Josh Porter |
Produtor executivo | David Thorne |
Produtor da agência | Carolyn Casey |
Produtor executivo da agência | Jack Epsteen |
Director de arte | Puja Shah |
Director assistente criativo | John Guynn |
Director assistente criativo | Eric Goldstein |
Chefe de grupo criativo | Phillip Squier |
Director executivo criativo | John Hage |