Smirnoff Ice Double Black With Guarana - "Explore the Night"

J. Walter Thompson Cape Town

J. Walter Thompson Cape Town Cape Town, África do Sul

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Titulo	Explore the Night
Agência	J. Walter Thompson Cape Town
Campanha	Explore the Night
Anunciante	Brandhouse
Marca	Smirnoff Ice Double Black With Guarana
Data da primeira Transmissão/Publicação	2014 / 10
Sector Empresarial	Cocktails pré-preparados
História	JWT Cape Town was tasked with the challenge to conceptualise the marketing campaign and creative platform for Smirnoff Ice Double Black With Guaranathat would appeal to the tech-savvy, urban 20-something South African consumer, a campaign that embodies what it means to be young, up for anything and eager to embrace night-time adventures with a group of friends. The objectives of the campaign were to increase awareness and cultivate an emotional connection between consumers and the product (SIDBWG), without sounding, looking and feeling like every other brand targeting this consumer. Instead of telling consumers what's cool, what to do and where to go, the brand would rather showcase what our consumers were already doing, and enhance their night-time experiences.
Tipo de Mídia	Viral
Comprimento	60 seconds
Mais Informações	www.explorethenight.com
Director executivo criativo	Jonathan Lang
Director criativo	Gareth Pretorius
Redação	Jonathan Commerford
Diretor de Estratégia	Misti Watson
Client Services Director	Paul Grater
Director de contas	Larry Leyden
Agency	J. Walter Thompson MEA