Mazda - "Prepare to Be Amazed Campaign"

BBR Saatchi & Saatchi

BBR Saatchi & Saatchi Ramat Gan, Israel

5507

Marca: Mazda
País: Israel

Anunciante: Mazda

Titulo	Prepare to Be Amazed Campaign
Agência	BBR Saatchi & Saatchi
Campanha	Prepare to Be Amazed
Anunciante	Mazda
Marca	Mazda
Data da primeira Transmissão/Publicação	2016 / 11
Sector Empresarial	Automóveis
Filosofia	For years Mazda cars owned the road in Israel. In fact, the car was so popular, you saw it everywhere. A blessing…but also a curse as the car's popularity began to affect the way Israelis perceive the brand. As a victim of its own success, Mazda went in the eyes of many Israelis, from a car with major sex appeal to one that is boring and grey. A leasing car; nothing to write home about or get excited. But this year we had news for consumers. We were launching a new, sleeker, better designed, more advanced, accessorized and safer car than ever before and we wanted Israelis to take notice. That's when we realized that to redress misconceptions, we'd have to address Israeli consumer's concerns head on. To do that, we took on consumers' harshest criticisms, most negative comments and lethal talkbacks. and with the help of Ben Collins, better known as Top Gear's "Stig", we proved to them beyond the shadow of a doubt what an incredible car the new Mazda is. The result is a fully integrated campaign that includes a series of four daredevil commercials each highlighting a different aspect of the car, an interactive website, an outdoor campaign and a brand new Mazda catalogue shot by the world's dumbest dog just to prove that no matter who's taking its picture, the Mazda will always look amazing.
Tipo de Mídia	Televisão e Cinema
Comprimento	67 seconds
Director executivo criativo	Jonathan Lang
Director criativo	Eran Nir
Redator	Ran Even
Director de arte	Ori Hasson
Supervisor de conta	Chen Halpern
Executivo de contas	Gil Gershon
Executivo de contas	Hadar Goren
Strategic Planning Supervisor	Lora Goichman
Chefe de produção	Dorit Gvili
Produtor	Alon Shmoelof
Creative Coordinator	Eva Hasson
Digital Creative Director	Idan Kligerman
Social Media Edito	Aviv Melamed
Produtora	Tiferet