Titulo | Parking |
Agência | Naga DDB Malaysia |
Campanha | Parking |
Anunciante | EUT Fashion |
Marca | Wonderbra |
Posted | Novembro 2005 |
Produto | Bra |
Sector Empresarial | Vestuário |
Legenda | Wonderbra |
História | A car drives around with its horning blaring incessantly. People are puzzled. As we see the lady driver's legs stepping out of her car, the horn stops blaring. Titles reveal that it's Wonderbra. |
Filosofia | Use the sound of a car horn to illustrate how "well-endowed" a woman can become with Wonderbra - without a single shot of any bosoms. |
Problema | Malaysia is a Islamic country. Showing lingerie and cleavage on TV commercials is forbidden. |
Resultado | Malaysians who saw this TVC got the message instantly and this helped establish Wonderbra's USP. |
Tipo de Mídia | Televisão |
Comprimento | |
Mercado | Malásia |
Empresa de design sonoro | Ram - |
Producer | Ira Carrisa |
Director de arte | Constantine Chew |
Realizador | Barney Chua |
Redator | Jovian Lee |
Produtor da agência | Wei Sian Lee |
Director executivo criativo | Ted Lim |
Director criativo | Alvin Teoh |
Director de contas | Theresa Yeow |