Ted Lim
Chief Creative Officer at Dentsu Singapore
Singapore, Cingapura
TituloParking
Agência
Campanha Parking
Anunciante EUT Fashion
Marca Wonderbra
PostedNovembro 2005
Produto Bra
Sector Empresarial Vestuário
Legenda Wonderbra
História A car drives around with its horning blaring incessantly. People are puzzled. As we see the lady driver's legs stepping out of her car, the horn stops blaring. Titles reveal that it's Wonderbra.
Filosofia Use the sound of a car horn to illustrate how "well-endowed" a woman can become with Wonderbra - without a single shot of any bosoms.
Problema Malaysia is a Islamic country. Showing lingerie and cleavage on TV commercials is forbidden.
Resultado Malaysians who saw this TVC got the message instantly and this helped establish Wonderbra's USP.
Tipo de Mídia Televisão
Comprimento
Mercado Malásia
Empresa de design sonoro
Producer
Director de arte
Realizador
Redator
Produtor da agência
Director executivo criativo
Director criativo
Director de contas

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