Zantiis - "Clean Light Hand Soap"

Dentsu One (Bangkok)

Dentsu One (Bangkok) Bangkok, Tailândia

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7528

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Marca: Zantiis
País: Tailândia

Anunciante: Bangkok Treasures Co., Ltd.

Titulo	Clean Light Hand Soap
Agência	Dentsu One (Bangkok)
Campanha	Blinking Soap
Anunciante	Bangkok Treasures Co., Ltd.
Marca	Zantiis
Data da primeira Transmissão/Publicação	2017 / 8
Sector Empresarial	Saúde, higiene e produtos farmacêuticos
História	From CNN report, hand-washing seems pretty simple, but a recent study shows that 97% of the time, people are still doing it wrong which can lead to contamination of dangerous viruses and germs.Being aware of this, we have created Clean Light Hand Soap, a bar of soap that blinks for 20 seconds, the amount of time which guarantees an effective way to clean hands according to U.S. Centers for Disease Control and Prevention. We want to introduce people to the new experience of washing their hands with a blinking soap and hence realize the importance of this 20-second-hand-washing time
Filosofia	Norovirus, or the ‘winter vomiting bug,’ is highly virulent. A vaccine to combat the virus does not exist today and the virus cannot be killed by using hand gel alone. However, vigorous hand washing with soap for 20 seconds, as directed by U.S. Centers for Disease Control, is highly effective in preventing infection. People are not aware of this fact. So Zantiis, an organic skincare brand, and Dentsu One (Bangkok) developed Clean Light Hand Soap, a soap bar that flashes for 20 seconds. This blinking soap bar started a buzz on social media and got people talking about how long they clean their hands. Zantiis posted a video on its Facebook site to demonstrate effective hand washing, which boosted the site’s engagement rate by 1700%. The soap bar was used as a health education tool in schools and promoted in shopping malls in Thailand. This simple and effective product was one of seven pieces of work shortlisted at the National Design Innovation Contest.
Tipo de Mídia	Interatividade
Comprimento	120 seconds
Director criativo	Chuesai Suvarnapunya
Director criativo	Kamon Ploydang
Director criativo	Monthicha Darawankul
Director criativo	Priebduan Chotimanukul
Redator	Subun Khow
Producer	Monnarath Thanasai
Producer	Vorawit Prakornkaew
Chief Creative Officer	Ted Lim
Chief Creative Officer	Subun Khow
Executivo de contas	Suchanya Sudjarit
Creative	Monchai Chaviengpop
Creative	Sureeporn Changkaew
Creative	Soraya Chuchai
Creative	Sophon Sriratanaporn
Equipa criativa	Mayvika Homchan
Equipa criativa	Wasin Pothikasem
Equipa criativa	Putthipong Thanathititantorn
Equipa criativa	Peerayu Tongchaume
Equipa criativa	Jiraporn Dechraksa
Equipa criativa	Apinya Nonpittaya
Equipa criativa	Sutassarin Ankumpoch
Equipa criativa	Wichitra Tritodtrakoon
Designer gráfico	Priebduan Chotimanukul
Print Producer	Dutchanee Narkapong
Produtora	Nuai-Kandi
Director	Skan Aryurapong
DOP	Weerayuth Kamnerdratana
Producer	Chaness Raktiprakorn
Producer	Narongchai Suksai
Editor	Ruttapon Sutthithanawat