| Titulo | Kidult |
| Agência | Ogilvy Sydney |
| Campanha | Power to You |
| Anunciante | Vodafone |
| Marca | Vodafone |
| Data da primeira Transmissão/Publicação | 2013 / 9 |
| Sector Empresarial | Serviços de telefone móvel |
| Legenda | Power to you |
| História | Vodafone Australiahas launched the first in a series of TVCs that introduce the ‘Kidult’; a creative treatment that characterises adults who embrace their inner child. Developed by Ogilvy & Mather Sydney, the Kidult campaign marks a significant return to brave, fun and youthful positioning for Vodafone, and is part of a far-reaching refresh of its overall brand. The first of the TVCs went live last night (Sunday, September 15) with a range of other creative executions to be rolled out in coming weeks. |
| Tipo de Mídia | Televisão |
| Comprimento | |
| Mercado | Austrália |
| Chief Creative Officer | Steve Back |
| Director criativo | Russell Smyth |
| Senior Art Director | Graham Johnson |
| Senior Copywriter | Oliver Devaris |
| Group Account Director | Katie Dally |
| Director de contas | Rachael Allen |
| Account Manager | Gemma Troup |
| Produtor da agência | Gabe Hammond |
| Produtora | Curious Films Limited |
| Empresa de produção | ASE |
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