Tim Vaccarino
Executive Creative Director at Mullen Lowe U.S.
Boston + NYC, Estados Unidos
TituloReach Across the Aisle Case Study
Agência
Campanha Reach Across the Aisle
Anunciante JetBlue Airways
Marca JetBlue
PostedNovembro 2016
Sector Empresarial Transportes aéreos, de estrada, marítimos, ferroviários e de cruzeiro
História As the US government faced deadlock and serious division, JetBlue embarked on a social experiment to prove that compromise can be win-win. 150 total strangers on-board a JetBlue flight were challenged to “reach across the aisle” and win a free round trip ticket to anywhere in the world. The challenge? Everyone on the flight had to agree upon the same destination. Either we all go, or no one goes.
Tipo de Mídia Case Study
Comprimento
Director criativo
Director criativo
Director criativo
Redator
Redator
Director de arte
Director de arte
Realizador
Producer
Producer
Creative Agency

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