Change the Ref x March for Our Lives - "The Shotline"

MullenLowe U.S.

MullenLowe U.S. New York, Estados Unidos

1495

Esse anúncio faz parte da Coleção ACT Responsible

Marca: Change the Ref x March for Our Lives
País: Estados Unidos

Anunciante: Change the Ref x March for Our Lives

Titulo	The Shotline
Agência	MullenLowe U.S.
Campanha	The Shotline
Anunciante	Change the Ref x March for Our Lives
Marca	Change the Ref x March for Our Lives
Data da primeira Transmissão/Publicação	2024 / 2
Sector Empresarial	Segurança pública, saúde e higiene
História	Guns are now the leading cause of death among children for the third consecutive year, sparing almost no neighborhood and falling particularly hard on Black and brown communities. And yet, politicians continue to offer their thoughts and prayers and make excuses. Today, parents, survivors, and advocates for gun safety will launch The Shotline (theshotline.org), an automated platform and campaign that uses artificial intelligence to re-create the voices of innocent victims of gun violence so they can share, in their own voices, the harrowing details of how they were killed. Each victim’s personal message will be sent as a phone call directly to lawmakers, again and again, to force them to confront the toll their inaction has taken. Led by Change the Ref and March For Our Lives, The Shotline uses audio provided by victims’ families and deep machine learning to create a computerized version of each victim’s voice. Last year, more than 40,000 people lost their lives to guns, but they will not remain silent. Lawmakers will receive detailed calls from victims like Marjory Stoneman Douglas High School senior Joaquin Oliver,
Tipo de Mídia	Viral
Comprimento	76 seconds
Creative Agency	MullenLowe U.S.
Director executivo criativo	Tim Vaccarino
Redator	Annie Turner
Redator	Nick Gonzales
SVP	Courtney Calvert
Executive Content Producer	Hadas Grossman - VP
Executive Content Producer	Aubrey Hayden
Produtor executivo	Gillian Blain
Produtor	Briana Hemphill
Produtor executivo	Courtney Coyne
Digital	Courtney Coyne
Design de imagens	Ryan Dight
SVP	Kelly Burke
Executive Director	Kelly Burke
Public Relations	Kelly Burke
Diretor de Estratégia	Ellie Gogan-Tilstone
Diretor de Estratégia	Jules Tilstone
Produtor executivo	Jake Loonan
Director de arte	Tucker Stosic
Redator	Jack Loftus
Redator	Kieran Murray
Head of Design	Joao Paz
Designer	Christian Meissner
Director de arte	Tucker Stosic
Motion/Design	Jeong Lee
Redator	Jack Loftus
Project Manager	Victoria Stosic
Redator	Kieran Murray
Content Producer	Joe Piro
Head of Design	Joao Paz
Editor	Rach LaMantia
Designer	Christian Meissner
Produtora	Edisen
Motion/Design	Jeong Lee
Sound Designer	Fredrik Lekman
Project Manager	Victoria Stosic
Sound Designer	Niklas Lindh
Content Producer	Joe Piro
Editor	Rach LaMantia
Produtora	Edisen
Sound Designer	Fredrik Lekman
Sound Designer	Niklas Lindh