Thai Samsung Electronics / Thai Association of The Blind - "Touchable Ink"

J. Walter Thompson Bangkok

J. Walter Thompson Bangkok Bangkok, Tailândia

8876

Titulo	Touchable Ink
Agência	J. Walter Thompson Bangkok
Campanha	Touchable Ink
Anunciante	Samsung
Marca	Thai Samsung Electronics / Thai Association of The Blind
Data da primeira Transmissão/Publicação	2016
Sector Empresarial	Eletrodomésticos e áudio-visual
História	Blind people like to read braille, but braille printers are expensive and relatively few braille books are produced. Samsung, in collaboration with the Thailand Association of the Blind, developed “touchable ink” – a special ink that transforms home printers into braille printers. It was created by mixing embossing powder with ink. Load the ink into any printer, convert the text into braille, print – and then heat. The printed paper is now braille paper.
Tipo de Mídia	Imprensa e publicações
Comprimento	123 seconds
Chief Creative Officer	Matt Eastwood
Chief Creative Officer	Satit Jantawiwat
Managing Diretor	Parattajariya Jalayanateja
Director criativo	Supachai Toemtechatpong
Director assistente criativo	Nopharit Dusadeedumkoeng
Director de arte	Charnpanu Suchaxaya
Director de contas	Bhasit Pattanapan
Project Manager	Oat Phonpat
Designer gráfico	Pichet Rujivararat
Produtor da agência	Jiraporn Channawach
Realizador	Pen-Ek Ratanaruang
Produtor executivo	Rewat Vorarat
Producer	Phuangphaka Rutimanon
Editor	Nittaya Tanprasitwat
Director de fotografia	Chankit Chamnivikaipong
Colorist	Arthur Lam