ChildFund International - "#TakeItDown"

WRTHY

WRTHY New York, Estados Unidos

Prêmios

3669

Esse anúncio faz parte da Coleção ACT Responsible

Marca: ChildFund International
País: Estados Unidos

Anunciante: ChildFund International

Titulo	#TakeItDown
Agência	WRTHY
Campanha	#TakeItDown
Anunciante	ChildFund International
Marca	ChildFund International
Data da primeira Transmissão/Publicação	2023 / 9
Sector Empresarial	Direitos humanos
Legenda	help us #takeitdown
História	Technology created this monster, only technology can take it down. The campaign aims to build public support to pressure tech companies to proactively remove child sexual abuse content from their platforms.
Filosofia	The film drives viewers to ChildFund.org/takeitdown, a WRTHY designed microsite where the public can learn more about the dangers children face online and access resources for parents and survivors. A unique one-click public pressure tool allows our audience to tell policymakers to act NOW. #TakeItDown is the first campaign of its kind on this issue, bringing together partners, influencers and the public to ensure all children are safe online.
Problema	The amount of child sexual abuse imagery online has exploded. Tech companies aren't doing enough to protect children online, and they're only required to report child sexual abuse material when it's reported to them.
Tipo de Mídia	Viral
Comprimento	68 seconds
Mais Informações	https://www.childfund.org/
Produtora	Biscuit Filmworks NY
Director executivo criativo	Lew Willig
Director criativo	Mark Girand
Produtor	Harry Lowell
Produtor	Betsy Beale
Produtor	Ari Wilhem
Produtor	Margaux Ravis
Designer	Jaadi Fonseca
Realizador	Noam Murro
Produtor executivo	Shawn Lacy
Editorial	Work Editorial Stewart Reeves
Efeitos especiais	Parliament Enca Kaul