| Titulo | Driving Disrupted |
| Agência | Team One |
| Campanha | Driving Disrupted |
| Anunciante | Toyota Motor Corporation |
| Marca | Lexus |
| Data da primeira Transmissão/Publicação | 2021 / 4 |
| Sector Empresarial | Automotor |
| História | How long do you think it takes to glance at a text message when you’re driving? One second? Two seconds? You’re not alone. Most drivers believe that texting and driving creates only a momentary distraction. Today on April 6, or 4.6, Lexus has released a new video to shatter this common misconception. The average length of time it actually takes to send or receive a text message when you’re behind the wheel is 4.6 seconds, according to the National Highway Traffic Safety Administration (NHTSA). April is national Distracted Driving Awareness Month, established by the National Safety Council (NSC) more than 10 years ago. It’s a good time to regroup and reconsider the choices we make when we’re on the road. Distracted driving is dangerous, claiming 3,142 lives in 2019 (the most recent available data) according to NHTSA. Texting is the most alarming distraction. At 55 mph, taking your eyes off the road for 4.6 seconds is like driving the length of an entire football field with your eyes closed. |
| Tipo de Mídia | Viral |
| Comprimento | |
| Chief Creative Officer | Chris Graves |
| Director executivo criativo | Craig Crawford |
| Director assistente criativo | Charlie Stephenson |
| Director de arte | Steve Hanlon |
| Group Creative Director | Jon Ruppel |
| Director criativo | Jason Lockyer |
| Director de arte | Adrian Luna |
| Director de contas | Ben Allison |
| Supervisor de conta | Rachel DeLesk |
| Director de contas | Robin Watkins |
| Supervisor de conta | Colleen Carlsen |
| Supervisor de conta | Melanie Guthrie |
| Executivo de contas | Ryan Cohen |
| Director de media | Scott Thornton |
| Associate Media Director | Stacey Cho |
| Program Manager | Laura Schluckebier. |
| Project Manager | David Hefferly |
| Associate Producer | Robert Holeman |
| Produtor | Danielle Wright |
| Produtor | Christi Betz |
| Produtor | Cody Pittard |
| Director, Business Affairs | David Peake |
| Associate Director, Business Affairs | Janet Anderson |
More Work
SEE ALLDid Somebody Say HipOpera
- MARCA:
- Just Eat
- AGÊNCIA:
- McCann London
Winter Spring
- MARCA:
- The Ritz-Carlton
- AGÊNCIA:
- Team One
Shell Wings
- MARCA:
- The Ritz-Carlton
- AGÊNCIA:
- Team One
Note Symphony
- MARCA:
- The Ritz-Carlton
- AGÊNCIA:
- Team One
Closed Open
- MARCA:
- The Ritz-Carlton
- AGÊNCIA:
- Team One
Bud Bloom
- MARCA:
- The Ritz-Carlton
- AGÊNCIA:
- Team One
Leave Better - Anthem
- MARCA:
- The Ritz-Carlton
- AGÊNCIA:
- Team One