This is the real story of Daniel, a person with HIV and the struggles he has to find a flatmate in Madrid. The film documents a real social experiment: after posting an ad in the main housing platform, we hear the real calls he received from people interested in the apartment. And how they react when he tells them he has HIV. The film ends with a powerful conclusion: even though we are more polite by phone, stigma is still there.
Problema
Currently, it’s perfectly possible to live with HIV. The greatest challenge is fighting to end the stigma, since we’ve managed to greatly improve life expectancy, but continue to face poor mental health and overall quality of life.
Resultado
Thanks to this campaign, the conversation about stigma sparked again and has captured social media attention when social networks are covered with millions of content more exciting than VIH. We needed to talk about HIV stigma again, with a new perspective: putting the focus on mental health and wellbeing of HIV patients. That’s something millennials are really worried about.
