Mercedes-Benz - "Chasing"

Contrapunto BBDO Barcelona

Contrapunto BBDO Barcelona Barcelona, Espanha

4191

Titulo	Chasing
Agência	Contrapunto BBDO Barcelona
Campanha	Chasing
Anunciante	DaimlerChrysler
Marca	Mercedes-Benz
Posted	Julho 2007
Produto	Clase A
Sector Empresarial	Automóveis
Legenda	Who's chasing who?
História	Portrait of an obsession Hugo Menduiña signs this advert for Mercedes where obsession disguises itself as paranoia. Using just one day for the shooting, the director has managed to build a true film noir story with a wise use of the codes that define this genre. Expressionist photography, ellipses full of sense and a tension loaded music serve all together to communicate a concept from Contrapunto agency inspired in psychological thrillers. A black car chasing the protagonist and alarming encounters in a parking create an atmosphere full of distress and paranoia. Only at the end the voice in off from an unknown character allow us to solve the puzzle... and no, this time the butler is not guilty. The production company Agosto presents us a thrilling story with an amazing plot twist... Whos chasing who?
Tipo de Mídia	Televisão
Comprimento	50 seconds
Mercado	Espanha
Director criativo	Jaime Chavarri
Produtor da agência	Javier Díaz
Director de arte	Clara Hernández
Realizador	Hugo Menduiña
Producer	Rafa Montilla
Director de fotografia	Santi Peyrona
Produtora	Agosto
Pós-produção	Infinia
Produção musical	Dr. Alick