Rafa Montilla
productor Ejecutivo at O Creative Studio, Barcelona
Barcelona, Espanha
TituloDaltonic
Agência
Campanha Daltonic
Anunciante Volkswagen
Marca Volkswagen
PostedJunho 2007
Produto Golf
Sector Empresarial Automóveis
Legenda Who cares about martians.
História Red Martians on a yellow sky.

New Nacho Gayán’s advert for Golf shows how weird the world can be.

The DDB agency uses daltonism as an excuse to communicate a concept full of emotion. More than to rely on other people’s opinion, the most important thing is how we choose to look around us.

The photography of the spot produced by Agosto uses bizarre color shifts to insert us in a strange universe of green blood, red Martians and blue sunflowers. Everyday objects take this way a new aspect and we realize that even the most evident things can become relative.

Director Nacho Gayán uses surrealistic and conceptual humor to celebrate the triumph of passionate will against perception.
Tipo de Mídia Televisão
Comprimento
Mercado Espanha
Produção musical
Realizador
Director de arte
Produtor da agência
Producer
Other
Director criativo
Director de fotografia
Pós-produção
Produtora

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