Taras Wayner
SVP, Executive Creative Director at R/GA
New York, Estados Unidos
Titulo40 Years - No Limitations
Agência
Campanha 40 Years - No Limitations
Anunciante National Down Syndrome Society
Marca National Down Syndrome Society
Data da primeira Transmissão/Publicação
Sector Empresarial Consciencialização social sobre descriminação racial / étnica / minorias / portadores de deficiências
Legenda 40 Years - No Limitations
História To mark NDSS’s 40th anniversary, the organization partnered with Saatchi & Saatchi New York to challenge the limitations imposed on people with Down syndrome. This digital and social campaign furthers the conversation following last year’s noteworthy Law Syndrome launch, which propelled legislation to reform the complex and misguided laws that hinder the Down syndrome community. This iteration of the campaign builds on this concept by focusing on the accomplishments of those with Down syndrome and how they have defied society’s expectations. The video, which will be shared across YouTube, Facebook and Instagram, introduces the audience to a doctor telling a parent that their child has Down syndrome and describing the limitations associated with the diagnosis. The points made by the doctor are restrictions that the self-advocates featured in the video have likely heard about themselves from society, but instead of accepting them, the video showcases the individuals using them as fuel to not only meet their goals, but exceed them.
Tipo de Mídia Interatividade
Comprimento
Chief Executive Officer / Partner
Chief Creative Officer
Produtor
Produtor
Produtor
Director criativo
Director assistente criativo
Director de arte

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