On - "Superfrau"

Butterfly Films / Cape Town

2033

Titulo	Superfrau
Agência	Butterfly Films / Cape Town
Campanha	Superfrau
Anunciante	On AG
Marca	On
Data da primeira Transmissão/Publicação	2019 / 9
Sector Empresarial	Calçado Desportivo
História	In recent years, sports brands of every stripe have got behind female empowerment. Not all, however, have walked the talk. Accusations of lack of support, decreased pay and lapsed sponsorships are rife. Swiss running brand On, does things differently. In its latest campaign, On wanted to bring its family values - and its drive to support all athletes, as parents and as sporting pros - to the fore.In SUPERFRAU we see triathlete Nicola Spirig combining being an athlete with being a mother. And winning at both. Strength and intimacy are shown side by side – her brutal training is intercut with her cradling her baby. By celebrating all sides of their SUPERFRAU, On makes a powerful statement to support all athletes, as pros and and as parents. A mother or athlete, you shouldn’t have to choose.
Tipo de Mídia	Viral
Comprimento	173 seconds
Mercado	Suíça, Austrália, Nova Zelândia
Produtora	Butterfly Films / Cape Town
Director criativo	Andy Fackrell
Stylist / Art Director	Wendy Fredriksson
Director de publicidade	Feliciano Robayna
Cinematografia	Devin Toselli
Editor	Steve Gulik
Realizador	Sam Coleman
Compositor	Grayson Gilmour
Performance	Nicola Spirig
Pós produção	Big Tree Studios
Produtor	Anna Telford
Sound Designer	David Liversidge
Redator	Andy Fackrell