Andy Fackrell
Creative Director at ...
Países Baixos
TituloSay Hello to Fresh
Agência
Campanha Say Hello to Fresh
Anunciante Wm Wrigley Jr. Co.
Marca Eclipse Mints
Data da primeira Transmissão/Publicação 2015 / 1
Sector Empresarial Chocolates, barras, rebuçados, pastilhas
Legenda Say Hello to Fresh
História Wrigley has launched a new campaign for Eclipse, its sugar-free mints. Created by DDB Group Guangzhou and DDB Sydney, the TVC centres on a young man making the best of unexpected and uncomfortable moments – including run-ins with a thug, street performers, gangsters and even a body bag. Remaining consistent with Eclipse’s brand story of seeing where ‘hello’ takes you, the TVC reinforces the notion that every new connection offers a potential opportunity.
Filmed specifically for Hong Kong and Taiwan, the TVC features a young man travelling through the back streets of a dangerous city and the predicaments he finds himself in. ‘Hello’ becomes his catch cry, and with a packet of Eclipse in his pocket, he enjoys the company of his new friends.
 
 
Tipo de Mídia Televisão
Comprimento
Mercado China, Taiwan
Produtora
Realizador
Agency
Regional Creative Director

People related to this work

Talent you might be interested in

Trending

Create a free Talent profile and become a member of AdForum

Get Started