| Titulo | Afro Brush |
| Agência | Targetbase Claydon Heeley |
| Campanha | Fresh / The Guardian Integrated Campaign |
| Anunciante | Guardian Media Group |
| Marca | The Guardian |
| Posted | Julho 2004 |
| Produto | The Guide |
| Sector Empresarial | Jornais, revistas e livros |
| Filosofia | In January 2001, a new communications strategy was introduced that broke with convention. Whilst the orthodoxy dictated two tiers to communications, one brand-building, the other response-based, the campaign that was created did both jobs at the same time. |
| Problema | Between 1995 and 2001, The Guardian had been losing share in a declining category. |
| Resultado | As a result, share increased swiftly and dramatically and overall circulation actually grew. |
| Tipo de Mídia | Imprensa e publicações |
| Mercado | Reino Unido |
| Director de arte | Justin Tindall |
| Director de arte | Peter Heyes |
| Director de arte | Leslie Ali |
| Director de arte | Grant Parker |
| Director de arte | Andre Hull |
| Director de arte | Matt Joiner |
| Director de arte | Feargal Ballance |
| Director de arte | Steve Yorke |
| Director de arte | Amber Casey |
| Redator | Adam Tucker |
| Redator | Matt Lee |
| Redator | Andrew Fraser |
| Redator | Patrick McClelland |
| Redator | Lee Sunter |
| Redator | Matt Powell-Perry |
| Redator | Dylan Harrison |
| Redator | Lee Boulton |
| Redator | Dan Hubert |
| Fotógrafo | James Day |
| Fotógrafo | Wayne Parker |
| Fotógrafo | Steve Rochford |
| Tipógrafo | Peter Mould |
| Tipógrafo | Kevin Clarke |
| Director criativo | Andrew Fraser |
| Planeador | Alistair Crawford |
| Planeador | Andrew Perkins |
| Head of Insight | Graham Fowles |
| Econometrician | David Bassett |
| Econometrician | Les Binet |
| Account Manager | Annabelle Borthwick |
| Account Manager | Matthew Law |
| Director de publicidade | Marc Sands |
| Director criativo | Grant Parker |
| Director criativo | Patrick McClelland |