Dave Robinson
Media Director, Partner at O'Leary and Partners
Newport Beach, Estados Unidos
TituloMoonpig Father’s Day
Agência
Campanha Moonpig Father’s Day
Anunciante Moonpig
Marca Moonpig
Data da primeira Transmissão/Publicação 2019 / 5
Sector Empresarial Pequenos electrodomésticos e elementos de decoração para o lar
História
Building on the success of the agency’s Moonpig campaign to celebrate Mothering Sunday, the ads use real people to talk about their experiences of becoming and being a father – from the realisation of the huge responsibility it entails, to the necessity of mastering dad dancing and dad jokes.

The audience is then invited to give back to their fathers by letting them know how much they care by sending a Moonpig card or gift.
Filosofia Behind the creative strategy is the insight that whilst we may spend less for Father’s Day than we do on Mother’s Day, expressing your love and gratitude for Dad matters just as much. Our campaign aims to celebrate dads and the relationships with their children, by getting fathers talking about their feelings towards fatherhood.
Tipo de Mídia Televisão
Comprimento
Pós-produção
Planeador
Director de arte
Redator
Director de contas
Produtor
Editor
Sound Designer
Empresa de design sonoro
Director de fotografia

People related to this work

You might also like...

Trending

Create a free Talent profile and become a member of AdForum

Get Started