| Titulo | The Cashback Fightback 1 |
| Agência | House 337 |
| Campanha | The Cashback Fightback |
| Anunciante | Santander |
| Marca | Santander |
| Data da primeira Transmissão/Publicação | 2023 / 9 |
| Sector Empresarial | Serviços bancários, investimentos, corretores de bolsa |
| Filosofia | The latest instalment of the ‘Bank of Antandec’ campaign shows the two hapless but well-meaning CEOs pulling on their boxing gloves in an effort to win new customers. The duo are determined to fight back against the lure of Santander’s “annoyingly great” cashback of over £10m every month, however hard it might be to beat. The campaign, “The Cashback Fightback,” was created with House 337, Merman Production and in consultation with Mitre Studios. It takes a humorous look at CEOs Ant and Dec’s attempts to raise the morale of their own bank’s staff and build their legacy by delivering a rousing, Rocky-style motivational speech. Survivor’s hit song “Eye of the Tiger” sets the tone as staff morale builds steadily in response, until every employee is pumped up and ready to win. CEOs of the Bank of Antandec meanwhile, are clueless about how on earth they can actually respond to Santander’s amazing offer which continues their long-standing heritage of giving customers cashback on their everyday spend. Santander & House 337's Effie award winning 'Bank of Antandec' campaign has been running since 2019. The TV spot breaks on 2nd September and will be supported across video on demand, radio, social media and in branch activity. In OOH the campaign explores the iconography of classic vintage boxing posters as well as showing The Bank of Antandec admitting defeat to Santander’s offer. |
| Tipo de Mídia | Imprensa e publicações |
| Trilha sonora | Survivor’s “Eye of the Tiger” |
| Director executivo criativo | Jo Moore |
| Director de arte | Paul Hancock |
| Redator | David Newbold |
| Diretor de Estratégia | Nicola Dyball |
| Account Management | Nick Pawlak |
| Senior Account Director | Katrina Jackson |
| Senior Account Director | Jessica Parrett |
| Senior Account Manager | Freya Pace |
| Produtor da agência | Lindsay Moyes |
| Assistant Producer | Catarina van Leuven |
| Integrated Project Director | Kirsty Wood |
| Integrated Project Manager | Loren Mosdall |
| Realizador | Guy Manwaring |
| Produtor | Simon Monhemius |
| Produtor executivo | Siobhan Murphy |
| Director de fotografia | Simon Richards |
| Offline Editing | Charlie Moreton - Work |
| Produtora | Merman |
| Pós produção | Creative Outpost |
| Post-production Producer | Andy Salem |
| Sound Engineer | Dave Robinson |
| Director de publicidade | Dan Sherwood |
| Director de publicidade | Tina Boyle |
| Director de publicidade | James Casey |
| Director de publicidade | Leanne Tomlinson |
| Director de publicidade | Katie Attwood |
| Director de publicidade | Jane Green |
| Director de publicidade | Lia Carvetta |
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