Titulo | Bikini Models |
Agência | TBWA\Chiat\Day Los Angeles |
Campanha | Handwriting - Energizer |
Anunciante | Energizer Holdings, Inc. |
Marca | Energizer |
Posted | Janeiro 2009 |
Produto | Advanced Lithium |
Sector Empresarial | Baterias (exceto de carros), lâmpadas |
História | The work is a departure from Energizer's more traditional print work and the campaign is called Handwriting. The campaign is targeted at "active trendsetters with technology dependent lifestyles", aged 18 to 34. The creative really hits on this target's lifestyle and is very modern, engaging and fun. The work will be featured in October issues of US Weekly, In Style, Cosmo, Rolling Stone, Maxim, ESPN and Game Pro. |
Tipo de Mídia | Imprensa e publicações |
Mercado | Estados Unidos |
Director executivo criativo | Rob Schwartz |
Director criativo | Jerry Gentile |
Director assistente criativo | Robin Fitzgerald |
Redator | Marcin Marckiewicz |
Director de arte | Jera Mehrdad |
Illustrator | Martin Haake |
Illustrator | James Gulliver Hancock |
Illustrator | Marcela Restrepo |
Illustrator | antsandwich |