| Titulo | Basketball |
| Titulo (língua original) | Basket |
| Agência |
Nouvel Eldorado
|
| Campanha |
Citadium. Sport Temple
|
| Anunciante |
Kering
|
| Marca |
Citadium
|
| Posted | Junho 2003 |
| Sector Empresarial | Equipamento desportivo e de ócio
|
| Legenda | Citadium. Sport Temple |
| Legenda (língua original) | Citadium. Le temple du sport |
| História | The poster campaign is made of up of 4 "nature morte" visuals (ice-cream, can, basket and forward button) with a caption beside them visual showing a different sport suggested by the visual. |
| História (língua original) | La campagne d'affichage est composée de 4 visuels natures mortes (glace, canette, corbeille et bouton forward) avec à côté une légende indiquant un sport différent induit par le visuel. |
| Filosofia | Create Citadium as the new address for sport addicts. Citadium, the temple of sport. |
| Filosofia (língua original) | Faire de Citadium la nouvelle adresse des sport addicts. Citadium, le temple du sport. |
| Problema | Launch a new store with an ultra-modern design as the forerunner of a new retail segment next to Décathlon, Go Sport and other retailers in the sports market: sportainment. |
| Problema (língua original) | Lancer un nouveau magasin à larchitecture hyper moderne comme linitiateur dun nouveau comportement de distribution face au Décathlon et autre Go Sport qui tirent le marché du sport : le sportainment. |
| Tipo de Mídia |
Cartaz
|
| Mercado | França |
| Director criativo |
Antoine Choque
|
| Director de arte |
Stephane Franck
|
| Redator |
Laurent Dupond
|
| Director de contas |
Jérôme Piot
|
| Supervisor de conta |
Aurélie Jung
|
| Fotógrafo |
Serge Paulet
|
| Director de publicidade |
Didier Lalance
|
