Axe Instinct - "Leather"

12553

Marca: Axe Instinct
País: Estados Unidos

Anunciante: Unilever

Titulo	Leather
Campanha	Leather
Anunciante	Unilever
Marca	Axe Instinct
Posted	Julho 2009
Sector Empresarial	Desodorizantes
Legenda	The Power of Leather
História	To create this spot we were given a piece of leather and a print campaign and were told bring it to life. This spot is like nothing else and we were excited to create something we had not tried before. We really wanted to build on the dimensionality of the forms in the leather so that everything really moved naturally but had a enough definition and abstraction to draw people in. We were really attracted to the mixture of darkness and nakedness. It really seemed like something we wanted to see move.
Filosofia	Its a very sexy spot. Doing sexy in 3d can be a tricky thing. Since everybody knows how humans move and are very sensitive to whats not right even the most subtle movement can prove to be hard to recreate. We were very lucky to have a great photo model strip off and go through the timings and poses to block everything out so that we had great reference in the animation phase. On top of that we worked a lot with the shadows and lighting to reveal and cover sections of the body so that the silhouette and feminine curves really stood out and that the rest of the body became abstract.
Problema	We began this project with a photo shoot with real actors and the leather laid out on a flat bed. We took moving references with naked models to show how the body moves and the leather reacts to different light setups. Then we edited everything together to make a rough timing. Animation and simulation followed and was a mixture of Maya nCloth and Houdini to make everything come together. The simulation was a great start and gave dimension to the leather but we really wanted to have control over some of the smaller details such as muscle and bone and they were getting lost in the simulation, so Milford lighting developed a special shader that took information from a more detailed mesh of the body and applied it to the leather simulated cloth.
Tipo de Mídia	Televisão
Comprimento	30 seconds
Produtora	Blacklist
Produtor executivo	Adina Sales
Produtor	Alexander Unick
Produtor	Karen Lawler
Director criativo	Derek Picken
Produtor executivo	Josh Thorne
Production Coordinator	Rima Kassar
Produtor	Johan Gustavsson
Director de arte	Johan Moberg
Director de iluminação / Iluminação	Robert Krupa
Música	Moodswing
Efeitos especiais	Milford Film & Animation AB
Gráficos 3D	Milford Film & Animation AB
TD/Supervisor	John Roxenhed
Audio Finishing	Audio Engine
Engenheiro de áudio	Carl Mandelbaum
Cantor	Saphir Cristal Stoffels
Cantor	Fernandes Tavares
Compositor	Pedro Marques
Compositor	Jean-Paul Wall
Produtora	againstallodds