| Titulo | Al Roker and Emergency Preparedness |
| Agência | Leo Burnett Chicago |
| Campanha | Ready |
| Anunciante | Federal Emergency Management Agency |
| Marca | Federal Emergency Management Agency |
| Posted | Fevereiro 2013 |
| Sector Empresarial | Serviços governamentais de informação |
| Legenda | You can prepare. Make your plan at ready.gov |
| História | Al Roker and Emergency Preparedness—America’s most famous weatherman, Al Roker, is featured in a new TV spot as part of Federal Emergency Management Agency (FEMA)’s Ready campaign, designed to encourage Americans to take steps to prepare in advance of emergencies, including natural and man-made disasters. While 60% of Americans agree it’s important for all Americans to be prepared for natural or man-made disasters, only 15% of Americans believe they are prepared for a disaster situation. The PSA directs viewers to make a plan at Ready.gov and was created pro bono by ad agency Leo Burnett in Chicago |
| Tipo de Mídia | Televisão e Cinema |
| Comprimento | |
| Chief Creative Officer | Susan Credle |
| Director criativo | Ryan Wagman |
| Director criativo | Nuno Ferreira |
| Director assistente criativo | Guybrush Taylor |
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