Susan Credle
Creative Advisor at IPG
New York, Estados Unidos
Titulo#howifight
Agência
Campanha #howifight
Anunciante Fifth Third Bank
Marca Fifth Third Bank
Data da primeira Transmissão/Publicação 2015 / 7
Sector Empresarial Serviços bancários, investimentos, corretores de bolsa
História Cancer affects everyone. A new Fifth Third Bank campaign, “#howifight,” created by Leo Burnett Chicago, recognizes all the ways, big and small, people fight cancer. You can see the campaign at 53.com/howifight.
Whether running a 10K or bringing dinner to a neighbor fighting cancer, Fifth Third wants people to tell how they fight using #howifight. Illustrations of how people fight will appear at the campaign website. Explore how people fight at 53.com/howifight. Fifth Third shows how it fights by also donating $1 for each eligible social media post using #howifight and through a checking account incentive.
Actor and cancer advocate Patrick Dempsey appears in the campaign on behalf of Stand Up to Cancer. 
Tipo de Mídia Web site
Comprimento
Mais Informações 53.com/howifight
Produtora
Chief Creative Officer
Director executivo criativo
Director executivo criativo
Associate Creative Director, Copywriter
Associate Creative Director, Art Director
Senior UX Designer
Business Manager
Produtor executivo
Produtor
Produtora
Illustrator
EVP, Account Director
SVP, Account Director
Director de contas
Supervisor de conta
Executivo de contas
VP, Strategy Director
Senior Strategist
Produtor
Realizador
Efeitos especiais
Empresa de produção
Editor
Produção musical
Director de fotografia
SVP, Group Client Director, Spark
VP, Media Director, Spark
Associate Media Director, Spark

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