Titulo | #howifight |
Agência | Leo Burnett Chicago |
Campanha | #howifight |
Anunciante | Fifth Third Bank |
Marca | Fifth Third Bank |
Data da primeira Transmissão/Publicação | 2015 / 7 |
Sector Empresarial | Serviços bancários, investimentos, corretores de bolsa |
História | Cancer affects everyone. A new Fifth Third Bank campaign, “#howifight,” created by Leo Burnett Chicago, recognizes all the ways, big and small, people fight cancer. You can see the campaign at 53.com/howifight. Whether running a 10K or bringing dinner to a neighbor fighting cancer, Fifth Third wants people to tell how they fight using #howifight. Illustrations of how people fight will appear at the campaign website. Explore how people fight at 53.com/howifight. Fifth Third shows how it fights by also donating $1 for each eligible social media post using #howifight and through a checking account incentive. Actor and cancer advocate Patrick Dempsey appears in the campaign on behalf of Stand Up to Cancer. |
Tipo de Mídia | Web site |
Comprimento | |
Mais Informações | 53.com/howifight |
Produtora | Backyard |
Chief Creative Officer | Susan Credle |
Director executivo criativo | Jon Wyville |
Director executivo criativo | Dave Loew |
Associate Creative Director, Copywriter | Kent Carmichael |
Associate Creative Director, Art Director | Ryan Stotts |
Senior UX Designer | Mark Montri |
Business Manager | Anne Paganini |
Produtor executivo | David Moore |
Produtor | Jacob Smith |
Produtora | Active Theory |
Illustrator | Rafael Dante |
EVP, Account Director | Louis Slotkin |
SVP, Account Director | Lucy Greenlee |
Director de contas | Andrea Newsom |
Supervisor de conta | Dan Gilroy |
Executivo de contas | Arianna Solimene |
VP, Strategy Director | Adam Friedman |
Senior Strategist | Michael Cheng |
Produtor | Topher Cochrane |
Realizador | Jesper Ericstam |
Efeitos especiais | Timber |
Empresa de produção | Arcade |
Editor | Nick Rondeau |
Produção musical | Music Super Circus |
Director de fotografia | Crille Forsberg |
SVP, Group Client Director, Spark | Kerry Hemmerich |
VP, Media Director, Spark | Chris Mittman |
Associate Media Director, Spark | Ryan Stoer |