| Titulo | Minimalist |
| Agência | Roose & Partners |
| Campanha | Velvet |
| Anunciante | SCA Group |
| Marca | Double Velvet |
| Posted | Março 2000 |
| Produto | Toilet Tissue |
| Sector Empresarial | Saúde, higiene e produtos farmacêuticos |
| Legenda | Theres Toilet Tissue and Theres Velvet |
| História | VELVET TOILET TISSUE: CREATING A NEW BRAND How do you replace one of the nations best-loved brand names on a lowinterest category product without losing brand share? Roose solved this problem for SCA Hygiene by creating an even more powerful brand icon. The amusing lady featured is a snobbish suburban busybody for whom Velvet toilet tissue is the height of luxury and sophistication. And the consumers love her. In fact, since Kleenex was dropped from the Velvet advertising, far from declining, market share has actually increased. |
| Tipo de Mídia | Televisão |
| Comprimento | |
| Mercado | Reino Unido |
| Director criativo | Nick Fordham |
| Director assistente criativo | Danny Lloyd |
| Redator | Karen Duffin |
| Director de arte | Richard Ward |
| Produtor da agência | Jessica Ferguson |
| Realizador | Graham Rose |
| Actor/celebridade | Anne Penfold |
| Música | Bobby Vinton |
| Produtora | Rose Hackney Barber |
More Work
SEE ALLNothing In Common
- MARCA:
- Velvet Toilet Tissue
- AGÊNCIA:
- Roose & Partners
New Stronger Double Velvet 3
- MARCA:
- Velvet Toilet Tissue
- AGÊNCIA:
- Roose & Partners
New Stronger Double Velvet 2
- MARCA:
- Velvet Toilet Tissue
- AGÊNCIA:
- Roose & Partners
New Stronger Double Velvet 1
- MARCA:
- Velvet Toilet Tissue
- AGÊNCIA:
- Roose & Partners
Bus T, Decision
- MARCA:
- Velvet
- AGÊNCIA:
- Roose & Partners
Footbath
- MARCA:
- Double Velvet
- AGÊNCIA:
- Roose & Partners
Crunch Time
- MARCA:
- Velvet
- AGÊNCIA:
- Roose & Partners
Signs
- MARCA:
- Bodyform
- AGÊNCIA:
- Roose & Partners